Direct Mail
At Ink Print Management we love Direct Mail. DM is the foundation the company was built on. We have been working in this field for 10 years now and know it like the back of our hand. We get involved in all manner of mailings from a standard one letter into a C5 to multi list, multi-ask charity mailing with pebbles tipped onto letters and clients asking for sachets of lavender oil to be sourced packaged and mailed! We work with a very experienced and trusted team of suppliers on all of our DM projects. A strong partnership between organisations is essential to ensure smooth running, accurate and successfully executed mailings. It takes many months to bring on new suppliers in these areas as each supplier must go through a stringent induction period to ensure they fully understand what is required of them and how our systems work. All this is done to give our clients the best possible service, at all times.
Variable Data
Our variable data service (VDP / VIP / VI) enables changes to imagery, text and material so that each message can be bespoke. There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More complicated variable data printing uses 'versioning', where there may be differing amounts of customisation for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed.
What would I use this for?
Popular usage for this service is for Financial Reports and Direct Marketing. Financial Reports can be produced bespoke for each stakeholder to calculate and draw graphs and pie charts individual to that person's investment. Direct Marketing is where it gets really exciting; you may have seen calendars that have your name artistically written in the images, this is great for capturing attention. The favourite use is to send personalised promotions and offers to different market segments and overlap that information with multiple variants of data such as: sex, post code, age, recent purchases, spend, the only limit is the data available. Of course we can overlap your data with other data lists on the market.
What's the ROI?
The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.