Digital Printing

Digital print has come a long way in the past few years. The quality has much improved and the increase in printed sheet size available has increased the cost effectiveness of running higher volume jobs on digital presses.

Low run, highly targeted direct mail campaigns are an ideal product for this kind of press and this, coupled with specialised software enabling personalised data and imagery to be used together, can produce a very creative, personalised direct marketing campaign. At Ink Print Management we have a number excellent digital suppliers, who not only are geared in such a way as they can supply us with very competitive pricing but also manage to upgrade their equipment regularly to ensure the excellent quality of our printed product is achieved time after time. 

Continuous laser personalisation is the ideal cost effective solution to long run personalisation, as the machines run at much faster speeds than sheet fed laser machines. Examples of work suitable for this kind of machine would be; business forms, statements, billings, integral dispatch labels and long run direct mail letters and personalised inserts. These machines require print to be supplied on reels (continuous print), and having print produced in this way can also provide considerable savings on long run campaigns.